Social Swirl

Here’s what we did today…..

…..& my goodness, what a wonderful but hectic day, it proved to be!

The alarm shrilled all-too-rudely at 0430am; but after a night of excitedly restless anticipation we were up & about before even our dreaded Dawn Chorus swallow could utter his first irritatingly twittering clarion call of the morning.  Feeding & milking were carried out in a mutually half-asleep haze; after which I bemusedly bottle-fed the babies whilst Tony checked, fed & watered the rest of the livestock, with the geese apparently happy to remain in their house owing to our bribe of extra corn.  We set off for Builth Wells just as the first scraps of sunshine were tentatively permeating the darkness, & arrived with typically drummed-in military precision at the Royal Welsh Showground, well before the majority of visitors were even rubbing the sleep from their eyes.

Having carefully organised our stand for the business launch we hurried out to snatch a brief, stomach-churning breakfast; after which we prepared ourselves for the Big Event.  The Business Launch proved a colourful whirl of presentations, press & photo sessions; & a chat with the Welsh Minister of Agriculture, Elin Jones who gave a speech; after which we served our ‘Fragola Dragoncello’ (Strawberry & Tarragon) Gelato to an appreciative audience. 



One of the highlights of the day was being surrounded by so many supportive friends, some of whom had travelled a fair distance to be with us.  In fact we were delighted when an extra surprise visitor arrived – my friend Dee, who has a reputation for being a nightmare with a map; but had bravely driven many miles from the North to be with us on our special day.  It was fantastic to see her & a real boost for us. 

We were also very grateful to the team from Food Centre Wales – especially John, Angela & Mark who  have been so helpful & supportive throughout not only the launch but also our product development trials.  The launch offered us the opportunity to meet many fascinating people & the gelato generated a lot of interest from the media, especially with the unusual slant that Tony is a ‘flying farmer’.

After the launch we treated the team from Monddi to lunch & presented Lisa, our designer, with a bottle of champagne – dubbed the ‘girl behind the swirl’ she was the brains behind the original design & her clean, simple graphic has ensured our pots stand out & emphasise the fresh, natural & luxurious nature of the gelato they contain. 

So after a lovely lunch we said our farewells & then attempted to relax a little before heading homewards, back to our hungry goats as the evening sun slipped behind the tranquil hills.  It felt a world away from the bustle of the Royal Welsh Show….a day of contrasts which will always hold wonderful memories for us.


About LittleFfarm Dairy

The LittleFfarm Dairy Team: Jo - Goat farmer & Gelatiere Artigianale, plus General Dogsbody; Tony - Airline Pilot & part-time Herd Manager, Product Taster, Accounts Secretary, Handyman etc!
This entry was posted in Business, Dairy, Diary, Farming, Food, Goats, July 2008, Life, Livestock, Local Area, Smallholding. Bookmark the permalink.

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