Driven (Batty) by Design

On exiting the cottage in dawn’s dusky light this morning,

I was surprised to hear an irascible squeaking from beneath the barge boards overhead.  Whatever or should I say, whoever was making the noise, they clearly did not like being disturbed by my door-slamming activities at such an inhospitable hour.  Closer investigation with a torch revealed the source of the furious tirade: a little bat (although from that distance I was unable to ascertain the species unfortunately – any ideas, please?), hanging upside down above my head having just finished his night’s hunting; & now clearly wanting some kip!  I crept away with a little smile, tempted to hang a ‘Do Not Disturb’ sign on the door in future.

The morning chores were completed in extra-quick time this morning, as we had a long day ahead: more meetings with brand designers, this time as diversely situated as Aberystwyth & Pembroke.  However we left in good time; & arrived at the appointed hour for the first fascinating discussion of the day on how a prospective company might project our image. 

There seemed so much to discuss; but with the assistance of our ever-helpful Design Advisor, Malin, our meeting concluded in good time after which we hurried off to the next venue, several hours’ drive away.  Indeed our journey proved even more tortuous than anticipated owing to the inordinate number of traffic-lighted roadworks apparently taking place en route.

Our second meeting proved again extremely interesting; there seem so many good ideas which have made us appreciate more than ever, how crucial it is that we get this aspect of the business, absolutely right; for people inevitably buy with their eyes before their tastebuds; & if our products are not packaged in a tastefully eye-catching way, we’re sunk before we have even started swimming. 

On our way home we decided to pop over to Tenby to blow away our confused cobwebs as the little coastal town was essentially en route & a place we’d never had an opportunity to visit before. We strolled along the coast at sunset on a lightly clouded evening, impressed by the beauty of the golden, sandy beach; then wandered a little inside the walls of the ancient fortified area to see what the town had to offer – half-day or off-season closing, it unfortunately seemed.

Another long drive home; & then back at the ‘ranch’ we put the farm to bed before settling down to discuss not only what we’d seen today, but all the agencies on our shortlist, drawing up a studied comparison table with both of us scoring each designer according to a list of categories we felt were relevant. 

However our heads were spinning so much by now, we felt we could no longer concentrate (& Tony was feeling decidely unwell, with a thumping headache & sore throat); so in order to do everyone justice, we decided it was high time to ‘sleep on it’ – ahhh, what a welcome tonic.


About LittleFfarm Dairy

The LittleFfarm Dairy Team: Jo - Goat farmer & Gelatiere Artigianale, plus General Dogsbody; Tony - Airline Pilot & part-time Herd Manager, Product Taster, Accounts Secretary, Handyman etc!
This entry was posted in Animals, Business, Diary, January 2008, Life, Local Area, Nature. Bookmark the permalink.

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